Rossbacher Interim - CMO Interim Beratung

PROFESSIONAL INTERIM CONSULTING

Does your marketing team need strong leadership immediately? Is the CMO position vacant and important marketing decisions are stalling? Frequently, interface problems between marketing and IT are the cause of inefficient processes and missing results. Performance marketing teams cannot be properly evaluated because executives lack the deep expertise to assess the work of employees. Fabian Rossbacher takes over as an experienced Interim CMO immediately. With his focus on performance marketing, he dives deep into the performance marketing landscape, can evaluate the team, and moves it forward. With 12 years of expertise in performance marketing and technical software development, he combines deep understanding of both areas. He can make decisions in the engine room of performance marketing as well as act with full competence as CMO on a technical level. This unique combination enables quick identification and resolution of interface problems between marketing and IT, proper evaluation of performance marketing teams, and ensures that teams truly generate traffic and revenue.

Experienced CMO Interim Consultant with 12 years of successful interim consulting experience

Experience and Areas of Expertise

Change Management

Professional accompaniment of transformation processes in marketing teams. Strategic realignment of marketing departments, introduction of new processes and tools, and development of teams for the digital future. With 12 years of experience, sustainable structures are created that endure beyond the engagement.

Team Leadership

Successful leadership of teams of up to 50 people. Building effective team structures, clear vision communication, and establishing a culture of collaboration. Extensive experience in leading large marketing teams across various industries and company sizes.

Performance Marketing

Deep expertise in PPC channels (AdWords, Meta PPC, TikTok PPC), SEO for Google and Amazon, as well as international know-how in China (Alibaba, 1688). Strategic planning, budget optimization, and continuous performance analysis for maximum impact and KPI achievement.

Technical Expertise

Comprehensive software development expertise enables acting with full competence as CMO on a technical level. Deep understanding of IT processes, technical implementations, and the connection between marketing and technology. This expertise is crucial for solving interface problems.

Marketing/IT-Interfaces

Quick identification and resolution of interface problems between marketing team and IT. Through understanding both areas, communication problems can be efficiently resolved, so that marketing and IT work productively together and achieve common goals.

Team Optimization

Proper evaluation of performance marketing teams through deep expertise. Recognition of whether employees are telling the truth or making excuses. Optimization of teams so they truly do what they should: generate traffic and revenue while maintaining a stable cost-to-revenue ratio.

Customers

Reverse Retail GmbH

Interim CMO for Reverse Retail GmbH. Analysis and complete restructuring of the existing team, implementation of a new agency landscape, and establishment of the extended workbench strategy. In-depth review and realignment of performance marketing channels for revenue growth. Close collaboration with management in developing a transparent growth strategy with a stable cost-to-revenue ratio. Establishment of the affiliate marketing channel and realignment of email marketing.

YieldKit GmbH

Interim Head of Publisher and Head of Advertiser Teams for YieldKit GmbH. Comprehensive analysis of existing team structures and work processes. Restructuring of both teams with clear role definitions and responsibilities. Focus on the interface with IT: as a highly technical company, optimizing the interface between marketing teams and the IT department was a central focus. Development and implementation of efficient communication and cooperation structures between the areas. Resolution of interface problems to improve work processes and performance. Review and evaluation of the publisher network: comprehensive analysis of the existing publisher network, evaluation of the performance and potential of individual publishers, and identification of optimization opportunities. Strategic expansion of the publisher network to increase reach and performance. Strategic realignment of the teams to increase performance and efficiency. Close collaboration with management to develop a sustainable organizational structure. Preparation of the teams for further corporate mergers through establishment of standardized processes and clear communication channels.

Tesa SE

Interim Global Head E-Commerce for Tesa SE. Comprehensive analysis of the group's global e-commerce activities and development of an integrated strategy. Strategic planning and implementation of online activities with a focus on market development and customer orientation. Amazon as a central topic: development and implementation of a comprehensive Amazon strategy to increase market presence and revenue. Optimization of Amazon presence, product listings, and campaign performance. In-depth analysis of the Chinese market with a particular focus on the B2B platforms 1688 and Alibaba. Development and implementation of a tailored market strategy for the Chinese market. Optimization of existing processes and realignment of the business model to increase market presence and revenue. Close collaboration with local teams and business partners for successful market entry.

Crowdfox

Interim CMO at Crowdfox with additional interim takeover of the CTO role. Close collaboration with the CEO on strategic decisions and company development. Complete restructuring of the performance marketing department. Comprehensive analysis of the existing team structure, processes, and performance metrics. Building a new, efficient organizational structure with clear responsibilities and optimized workflows. Optimization of PSM idealo.de as a central part of the work: development and implementation of a comprehensive strategy to increase performance on idealo.de, optimization of product listings, campaign performance, and conversion rate. Monthly revenue was doubled from 4.5 million to 9 million euros after three months of optimization. Strategic integration of the IT department into the marketing organization to improve interfaces and communication. Introduction of automated bidding with Google AdWords to optimize campaign performance and budget allocation. Establishment of SEO as a strategic core topic with a long-term orientation. Implementation of a comprehensive mobile-first strategy for optimal audience reach. Development and establishment of new reporting structures for transparent success measurement.

Redcoon.de

Interim CMO for Redcoon.de following the acquisition by MediaMarkt Saturn. Responsibility for over 500 million euros in annual revenue across five countries. Comprehensive analysis of the existing performance marketing team, processes, and previous strategy. Complete restructuring and recruitment of the 20-person team to align with the new corporate goals. Over a period of four months, over 60 applicants were reviewed, selected, and successfully hired. Development of a new organizational structure with clear task allocation and responsibilities. Establishment of a dual leadership with Head of Performance & Affiliate Analytics and Head of SEO & SEA for professional management of specialized areas. Building efficient cooperation structures between the various performance marketing areas. Implementation of new processes and workflows to increase efficiency and performance. Close collaboration with management for successful integration after the acquisition.

Network

Fabian Rossbacher is responsible for the annual timetable of the largest SEO conference, SEO-Day Cologne. He curates the best 30 German-speaking speakers who present exciting content on the central topics of the digital marketing landscape. The conference covers a wide spectrum: from classic SEO and technical search engine optimization to local search engine optimization (GEO), modern content strategies, and AI-powered marketing solutions. The selected speakers bring deep expertise from various areas - from content marketing and content strategy to performance marketing and conversion optimization, to innovative AI applications in marketing. The topics range from practical case studies to strategic approaches to forward-looking technologies that are sustainably changing the marketing landscape. Through this broad variety of topics, a conference emerges that offers valuable insights for both beginners and experienced marketing professionals.

AI

Since January 2025, AI agents have taken over fundamental changes in all areas of performance marketing and IT through automation and handling complex tasks. AI-based agents automate keyword research, optimize ad campaigns in real-time, analyze large data sets for conversion optimizations, and take over repetitive tasks in software development. In software development, AI agents are not only used for individual tasks, but replace entire teams of developers. These agent teams can take over complete software projects from conception to implementation, generate code, test, document, and even develop complex architectures. Fabian Rossbacher already successfully uses AI agents in various projects to relieve performance marketing teams, accelerate development processes, and make data-driven decisions. The integration of AI agents enables faster execution of complex analyses, replaces entire developer teams, and frees up resources for strategic tasks.

LinkedIn Fabian Rossbacher

Deep performance marketing know-how combined with technical software development expertise is crucial to solve the most common problems in marketing organizations: Interface problems between marketing team and IT arise because marketing does not understand IT and IT does not understand marketing. Performance marketing teams cannot be properly evaluated because executives lack the deep expertise to recognize whether employees are telling the truth or making excuses. A CMO with technical expertise and performance marketing depth can quickly identify and optimize these problems, so that performance marketing teams truly do what they should: generate traffic and revenue.

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